We are grateful to our partner, Boar's Head Brand, for their second year of support. Last October, they made a donation tied to their October social media campaign in support of breast cancer awareness and research.

Play for P.I.N.K.-funded researcher, Dr. Electra Paskett, is a three-time breast cancer survivor. Read her remarkable story and listen to her compelling words on the power of research and why it is so important.

In December 2015, Play for P.I.N.K. (PFP) presented its sole beneficiary, the Breast Cancer Research Foundation (BCRF), with a $4.9 million check bringing its cumulative support of BCRF to $43.4 million. With this $4.9 million contribution, PFP has now become the Foundation's largest annual donor.

Stacy Small, President of Elite Travel International partnered with Play for P.I.N.K. for our first event in Hawaii raising over $250,000! Festivities began on Friday, October 9 with a beachfront cocktail party at Napili Kai Beach Resort, followed by a weekend of activities, including a golf and tennis tournament, ending with an Hawaiian-style evening soiree on Sunday. The online auction alone, that featured over 70 fantastic travel packages, raised over $160,000.

From May 1 - December 31, 2015, Soft & Dri sold specially-marked deodorant products supporting a $10,000 donation to Play for P.I.N.K. "We are honored to support the vital efforts of Play for P.I.N.K., whose steadfast dedication to funding breast cancer research we have long admired", said Jon Achenbaum, Newhall Laboratories' CEO.

To promote breast cancer awareness during the month of October, La Bonne Vie Brie donated 50 cents from every package purchased to Play for P.I.N.K. for a contribution of $10,000.