We fund $5 million in research annually

To date, Play for P.I.N.K. has raised nearly $75 million to fund the world’s most promising breast cancer research by the finest minds in the field. And that research is already saving lives, improving outcomes and uncovering new approaches to this complex, challenging disease.

Play for P.I.N.K.’s continued support is critical to the grant-making capability of the Breast Cancer Research Foundation. We are extremely proud of our partnership and indebted to each of you for believing in our work.
Myra J. BiblowitPresident, Breast Cancer Research Foundation

Funding Breast Cancer Research Boosts Our Chances for Treating Other Cancers, Too

A better understanding of breast cancer not only leads to better outcomes for people who have it; it unlocks the secrets of other diseases as well, with some targeted therapies for breast cancer having treatment applications against other types of cancer, too. One such example is the discovery of Herceptin for the treatment of HER2+ breast cancer, which is now also being used to treat HER2+ esophageal and metastatic gastric cancers.

HER2+ overexpression found in many cancers